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DonorSignal

What We Deliver

Pipeline-ready nonprofit leads, not lists

Every lead comes with verified decision-maker contacts, organizational context, ICP scoring, and a recommended outreach angle. Your sales team starts conversations, not research.

Lead Tiers

Three tiers of qualified leads

Every lead is scored and categorized so your team knows exactly where to focus. Higher tiers mean higher intent and faster close rates.

MQL

Marketing Qualified Lead

Meets ICP criteria with verified contact info. Scored on revenue, tech stack, and fundraising activity. Ready for your outreach sequences.

$500K+ revenue, verified email, ICP score 55+

SQL

Sales Qualified Lead

BANT-confirmed: Budget, Authority, Need, and Timeline verified. These prospects have demonstrated buying intent through engagement signals.

3/4 BANT confirmed, positive engagement signal

Displacement

Displacement Lead

Currently on an expensive competitor platform with detected unhappiness signals. These convert at 2–3x standard rates because the pain is already real.

On competitor CRM + active migration signal

Intelligence Layers

What's included with every lead

ICP-Scored Leads

Every lead scored on 9 dimensions including revenue, tech stack, fundraising activity, and migration signals. You only see prospects that match your ideal buyer.

Displacement Intelligence

We detect which nonprofits are on competitor platforms and showing unhappiness signals — negative reviews, CRM migration job posts, contract renewal windows.

Verified Decision Makers

Enriched contact data for Development Directors, VPs of Advancement, and Executive Directors — verified emails, direct phones, LinkedIn profiles.

Pipeline-Ready Delivery

Leads delivered with full context: 990 revenue data, technology stack, event history, ICP score, and recommended outreach angle.

Ready to see leads in your target market?

Tell us about your ideal customer and we'll show you how many qualified nonprofits are waiting in your pipeline.