Nonprofit Lead Intelligence
Qualified nonprofit leads delivered to your sales team
The Opportunity
The nonprofit CRM market is wide open
Thousands of nonprofits are stuck on outdated platforms or have no CRM at all. DonorSignal finds them for you — scored, qualified, and ready for outreach.
120K+
nonprofits with $500K+ revenue
We screen IRS 990 filings to build a massive addressable market of organizations that can afford CRM investment.
33%
still manage donors with spreadsheets
A third of these organizations have no CRM at all — a greenfield opportunity for your sales team.
2–3×
close rate on displacement leads
Nonprofits actively unhappy with their current platform convert at dramatically higher rates than cold outreach.
What We Deliver
Intelligence your sales team can act on
ICP-Scored Leads
Every lead scored on 9 dimensions including revenue, tech stack, fundraising activity, and migration signals. You only see prospects that match your ideal buyer.
Displacement Intelligence
We detect which nonprofits are on competitor platforms and showing unhappiness signals — negative reviews, CRM migration job posts, contract renewal windows.
Verified Decision Makers
Enriched contact data for Development Directors, VPs of Advancement, and Executive Directors — verified emails, direct phones, LinkedIn profiles.
Pipeline-Ready Delivery
Leads delivered with full context: 990 revenue data, technology stack, event history, ICP score, and recommended outreach angle.
Lead Tiers
Three tiers of qualified leads
Every lead is scored and categorized so your team knows exactly where to focus. Higher tiers mean higher intent and faster close rates.
Marketing Qualified Lead
Meets ICP criteria with verified contact info. Scored on revenue, tech stack, and fundraising activity. Ready for your outreach sequences.
$500K+ revenue, verified email, ICP score 55+
Sales Qualified Lead
BANT-confirmed: Budget, Authority, Need, and Timeline verified. These prospects have demonstrated buying intent through engagement signals.
3/4 BANT confirmed, positive engagement signal
Displacement Lead
Currently on an expensive competitor platform with detected unhappiness signals. These convert at 2–3x standard rates because the pain is already real.
On competitor CRM + active migration signal
Our Pipeline
From public data to pipeline-ready leads
We combine multiple public data sources with proprietary scoring to deliver leads that are qualified, enriched, and ready for your sales team.
990 Revenue Screening
We mine IRS 990 public filings to identify nonprofits with $500K+ revenue — the threshold where CRM investment makes sense. Over 120,000 organizations qualify.
Technology Detection
We scan every nonprofit website to detect their current donation platform, CRM, and fundraising tools. Basic PayPal button? Expensive legacy system? We know.
Event & Auction Cross-Reference
We cross-reference auction platforms and event listings to identify nonprofits with active fundraising programs — the clearest signal of donor engagement and budget.
ICP Scoring & Qualification
Each prospect is scored across 9 weighted dimensions and BANT-qualified. You receive only leads that meet your specific ideal customer profile.
Enrichment & Delivery
Decision maker contacts are verified, organizational context is packaged, and leads are delivered directly to your pipeline — ready for your sales team.
Data Sources
Multi-signal intelligence from public data
Every lead is backed by real, verifiable data signals — not purchased lists or self-reported intent. You can trace every score back to its source.
IRS 990 Filings
Revenue, expenses, and organizational data for every nonprofit with $500K+ annual revenue.
Website Tech Detection
We scan nonprofit websites to identify current donation platforms, CRMs, and fundraising tools.
Event Platforms
Cross-reference auction and event listings to identify organizations with active fundraising programs.
Review & Job Board Signals
Negative CRM reviews, migration-related job posts, and contract renewal windows flag displacement opportunities.
Stop prospecting. Start closing.
Let DonorSignal fill your pipeline with qualified nonprofit leads — scored, enriched, and ready for your sales team.