About
About DonorSignal
DonorSignal exists because nonprofit CRM vendors deserve better leads than purchased lists and trade show badge scans.
The nonprofit technology market is massive — over 120,000 organizations with $500K+ in annual revenue — but notoriously hard to prospect. Decision makers are buried in mission work, buying cycles are long, and most lead sources deliver volume without quality.
DonorSignal takes a different approach: we mine public data to identify nonprofits that are ready to buy.
By combining IRS 990 financial data, website technology detection, event and auction cross-referencing, and displacement signals, we build a complete picture of each prospect — their revenue, their current tools, their fundraising activity, and whether they're showing signs of switching.
Every lead is scored across 9 weighted dimensions and delivered with verified decision-maker contacts, organizational context, and a recommended outreach angle. Your sales team gets pipeline, not homework.
DonorSignal is a service of Queen City AI, a Charlotte-based technology firm specializing in data intelligence and AI-powered operations.
Our Approach
How we think about lead generation
Signal-Based Prospecting
We don't sell lists. Every lead is backed by real data signals — 990 filings, technology detection, event activity, and migration triggers.
Nonprofit Market Expertise
We understand how nonprofits buy software. Our scoring model is built on real closing patterns from the nonprofit CRM market.
Transparent Methodology
You see exactly how each lead was scored and why it qualifies. Full audit trail from data source to delivery.
Performance Aligned
Our revenue model rewards quality. We succeed when your sales team closes deals, not when we deliver volume.
Ready to see what's in your target market?
Tell us about your product and we'll show you how many qualified nonprofits match your ICP.